Do Something Outrageous for Attention

Shake things up, go bigger, have some fun and don't be afraid to be outrageous to give your business fans a reason to share it. This should definitely get your business noticed.

1. Make it Big. Add some creativity and "fresh" word of mouth to your product or service line by making a for fun version of something you sell. If you are a bakery, make a ten pound cookie so that people will take a second look, take pictures, and tell their friends about it.
2. Make it Goofy. Adding an unnecessary but fun or goofy feature to your product or service line can be a great way to add personality to your business. For example, Google uses a "catch th' outgoing tide" as the name for their sign out link. It's more fun to work for and talk about a company that has fun.
3. Make it Last. Take your cliche warranty or satisfaction guarantee and make it remarkable. If you have a lifetime guarantee - make it for 300 years. If you already have a fantastic promise, guarantee, or policy - help spotlight it with a little creativity that does not require changing the fundamental promise behind it.

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http://www.damniwish.com/2009/05/newsletter-731-the-make-it-outrageous-issue.html