Sunday, July 26, 2009

Three Ways to Get Referrals for Your Business

Use these three strategies for getting customer referrals to grow your business.
  1. Ask! Don't be afraid to ask your current customers for referrals and ask regularly. A great technique is to view the sole purpose of every customer or client you work with as a referral source. This should not only keep you focused on getting referrals but also keep you customer service oriented as well.
  2. Create a referral program. Offer service credits, credits to their account, or any other trigger (gift card, etc.) that will incent existing customers to send you new customers.
  3. Spread the word. Send a description of the referral program to all your satisfied customers. It does not hurt to send it to past customers as you may not only get referrals but rekindle your relationship with them as well.

Make sure to ask for a testimonial when you ask for a referral. Testimonials are great to use on your website. Also, don't forget to ask businesses who offer complementary services to your products for services for referrals.

To read the entire article from Denise O'Berry go to:

http://www.allbusiness.com/company-activities-management/operations-customer/12375403-1.html

No comments:

Post a Comment