How to Develop Your Unique Selling Proposition

In our August newsletter, we outlined how having a Unique Selling Proposition (USP) can help you win more customers. Your USP is what differentiates your products, goods, or services from your competition. Clyde Goulet suggests using one or more of the following strategies to develop your USP:

• Focus on a niche market, Who are you selling to?
• Fill a void. Look for a void in the market and fill it with your USP.
• Concentrate on easing "pain" or giving "pleasure".
• State how your product will solve a problem.
• Look at your competition.
• Tell the customer what they are going to get. Answer the question - what's in it for them?
• Make it measurable. Examples are time or price.

What does a USP look like? It is one sentence, clearly written so that anyone could understand it. It should be believable. It is composed of one benefit that is unique solely to your company or product.

Additional tips:

1. Sit down with a piece of paper and brainstorm. List all the benefits your company or products can offer. Prioritize the benefits in order of what is strongest and most unique to your company.
2. Every employee should know your USP and be able to state it.
3. Your marketing campaigns, your marketing plan, and your business should surround your USP.

For more information, click through to Clyde's complete article on ezinearticles.com:

http://ezinearticles.com/?How-to-Develop-a-Kick-Butt-Unique-Selling-Proposition-Or-USP&id=1939564