In The Spotlight - Bleach Bright of Corpus Christi

The Growth Coach has selected Bleach Bright of Corpus Christi under the ownership of Gracie De Russe as the "In The Spotlight" business of the week.

Quality - Bleach Bright uses a state of the art technology that whitens your teeth two to eight shades lighter in just a 15 minute in office visit. The process is safe, effective, and affordable.

Service with a WOW factor - Gracie's mission is to serve customers with a smile! Her business philosophy is to always put the customer first. Bleach Bright of Corpus Christi works tirelessly to accomodate the schedules of their busy customers. They even accept walk-ins!

Innovative Ideas - Gracie has implemented a number of grass roots marketing strategies to grow her business despite a tight marketing budget. She takes advantage of many networking events to meet new potential customers. She also builds cross-referral alliances with a number of businesses in town that target the same customer segment.

Growth of the Business - Bleach Bright of Corpus Christi has moved into the black just one year after the business was launched last year due to Gracie's intense focus on growing the business and adding new customers.

Use of Strategy and Planning - Gracie has adopted a CEO mindset and is now working "on" not "in" the business. She has transitioned the day-to-day activities to an employee that she has carefully developed to ensure that the business runs smoothly and that customers continue to get exceptional service.

Community Support - Gracie has donated Bleach Bright services to a number of non-profit silent auction events to raise money for charity.

Congratulations to Bleach Bright of Corpus Christi for meeting the high standards required to be featured "In the Spotlight" section of the Corpus Christi Business Blog.