Sales Tip of the Day - Harvard Words

According to Patrick Williams, Harvard University did a study of which words had the highest impact on the largest number of people. Here they are: discover, easy, guarantee, health, love, money, new, proven, results, safety, save, and you.

Do you have any of these words in your selling materials, brochures, or presentations? Patrick challenges us to find a way to incorporate them ALL. He says these words can make a huge impact on your results. A friend of mine actually created copy that contained ALL of them!